Biotherm’s team is in Madrid with brand ambassador David Beckham, celebrating the success of the Homme Aquapower hydration range. Men skincare product Aquapower Gel sells more than two units per minute, according to the brand.

Biotherm Homme also celebrated its new Aquapower #GreatStart digital campaign with journalists and top influencers.

The brand announced two new products in the Aquapower range: Aquapower Fresh Water Gel a fresh gel formula able to lower the skin temperature by 2ºC, and Aquapower Daily Defense SPF 14 the sun protection necessary to prevent premature ageing.

“My morning skincare routine is pretty fast – I quickly shower, cleanse, and moisturize my face. Aquapower is great in the morning; it is like a cool splash of water on my face and it is so refreshing. When I use it, I know I have done something good for my skin,” said David Beckham.

David Beckham is Biotherm Homme first global ambassador. The relationship will continue with several joint projects planned for men’s skincare and grooming products, the details of which will be revealed before the end of the year.